Music and media is trail blazing user experience and ease of use for on demand content through mobile devices
Initially basic handsets slowed the take up of mobile web services but with the speed of product evolution and wireless access it has recently enabled a very natural progression to using this type of service.
I suppose in the future we will compare the early 21st century personal computers (Mac and PC) as rather cumbersome pieces of tech that limit you to sitting in front of a desk to get your online shopping, banking or general surfing done. How strange that it already seems so outdated.
Whilst working in the technology industry building promotional web ads and portal websites I thought I would be less surprised at the speed of change. The truth is, noticing the speed of applications being used that are wireless, online full media and extremely good quality has made me look again at the technology and make sure that we are developing the most relevant business applications.
My home music collection is no longer CD’s or vinyl. In replacement of a standalone stereo I have an Apple TV media player which connects through an amplifier and plays music videos and songs through the TV with full juke box effect. Movies are no longer from Blockbuster but are also downloaded HD quality to rent or purchase.
On the move, an Apple iPod touch helps to keep in contact with Facebook notifications and email messages. Whilst also being useful as satnav or a portable gaming machine, in fact with over 1million available applications to buy or download free there are few limitations. This also is synchronised to the Apple TV and carries all of the music and videos that are available at home. The fluid playback and quality of the screen is astonishing for the size of this piece of tech.
Wireless technology brings the ability to connect online relatively easily and helps securely promote the use of purchasing and surfing. Even with the size of the screen you can still have a relatively good online viewing experience.
This is not limited to home user experience either, whilst t2 presented a campaign idea recently the clients sat around a large table dialling in to the t2 Studios website using their Apple iPhones to look up more information on recent work we had done.
Of course the website worked but a few observations came to light:
- Although YouTube uses Flash technology in part to deliver content, when viewed by mobile devices the Flash element does not limit display.
- Flash is currently not as well supported on mobile devices as some will lead you to believe. In fact the Apple systems currently will not display a flash website.
- Website contact forms are extremely well catered for particularly within the Apple mobile devices as each field selected enlarges with a keyboard input for your information to be typed in. Really the only drawback is the size of the initial website layout which can seem cumbersome on smaller screens.
- Size does matter! Although websites work relatively well on mobile devices we would suggest building a condensed version that responds to the mobile user and is displayed for their particular device. News feeds, viral YouTube videos that your company have created seem to be the best content to show.
Apple are reportedly in talks with Microsoft to remove Google as the main search facility for their mobile devices in favour of Bing. This could lead to a wider online advertising strategy for companies that solely rely on Google for organic listings.
Estimates for UK mobile internet users range from a few million upward of 20 million and it’s not always clear how user friendly each web enabled device is for your average user. But with popular media trail blazing user experience and ease of use I can only see content on demand through portable devices having exponential growth.
So what about the PC? I must admit that the home computer has been used recently only to update the system software to Windows 7. This, in fact, only caused minor conflict when Windows media player wanted to control my media and music library rather than letting iTunes monopolise my collection. iTunes won.
If you would like your website evaluated for mobile internet use then please contact t2 Studios for help and advice.
Related:
www.youtube.com/t2studios
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Music and media is trail blazing user experience and ease of use for on demand content through mobile devices