27 January 2009
For Redring beauty is more than skin deep
In a market over-saturated with contemporary showering products, we faced an exciting challenge: To create a product launch that would raise brand perceptions and generate sales.
Based on the idea of “Form and Function,” our first step was to create a photography style that captured the interest of customers but more importantly highlighted the unique installation benefits of the product.
In an exciting collaboration with Neil Hughes, an internationally respected body artist, we used our in-house photography studio to create an image style that highlighted the flexible, dynamic and stylish nature of the product. We then used this impactful visual style to develop advertising and packaging to support the launch.
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