Michael Bacon defined the law costs draftsmen profession when he launched his business, A&M Bacon, more than 25 years ago.
Since then, the company has helped thousands of large corporations, government departments and insurance companies challenge their legal bills.
In 2008, A&M Bacon decided to launch a new service design to help small businesses faced with paying huge sums to lawyers to legally challenging their bills – and get them changed if they are unreasonable.
t2 worked with A&M Bacon to create a new brand and creative campaign that would link to the existing heritage of A&M Bacon, but provide a clear separation from the large corporate business. The new creative style, via branding, literature and direct marketing, provided a powerful platform to communicate with new customers and generate leads.