In 2006 the UK regeneration arena was approaching saturation, with every city offering benefits to new residents or businesses looking to relocate.
The challenge was to turn Milton Keynes into a brand that could stand apart and compete effectively in this context. A more clearly differentiated position was required, one that highlighted the Milton Keynes ‘point-of-difference’ through a strong creative approach and that created long-term relationships with their prospective customers.
We developed a new positioning, identity, communication style and campaign for launch – for roll out across all communications.