28 January 2009
Milton Keynes sets the pace.
In 2006 the UK regeneration arena was approaching saturation, with every city offering benefits to new residents or businesses looking to relocate.
The challenge was to turn Milton Keynes into a brand that could stand apart and compete effectively in this context. A more clearly differentiated position was required, one that highlighted the Milton Keynes ‘point-of-difference’ through a strong creative approach and that created long-term relationships with their prospective customers.
We developed a new positioning, identity, communication style and campaign for launch – for roll out across all communications.