28 January 2009
Celebrity and Catwalk fashion for all!
t2 were approached to establish a brand identity for Capture Clothing in the high street and online fashion marketplace.
As a new brand, Capture had to compete with some well established competition including ASOS, Top Shop, River Island, BooHoo and Lipsy to name just a few.
Our first approach to make the company standout from their competitors was in the naming of the company itself. The target audience for Capture Clothing is young woman that read magazines like Heat and Grazia… plus they like to party and love to shop! Through focus groups and market testing we developed a strong identity that adds value to the brand – highlighted in 2009 when Capture Clothing became available in New Look and Debenhams stores nationwide.
t2 is now working on developing and launching the online store... so everyone can get ready for the latest celebrity and catwalk fashions in their wardrobes at prices they can’t resist!
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