27 January 2009
Creda can do it… if they B&Q it!
Creda Showers define affordable style that’s modern and reliable, which is why B&Q decided to take on the range. But on the shower displays at B&Q, there are many brands competing for the same business.
t2 was asked to design and develop a creative identity for the new range of Creda shower products that would stand out on the shelves in B&Q amongst a sea of competitor boxes.
Under the banner “Come home to your Creda” we created a packaging concept that concentrated on the lifestyle choice of buying a Creda shower. In a stark contrast to the competition, we concentrated on an ‘evocative’ lifestyle image with the product picture in a secondary role.
The result was excellent sales figures leading to B&Q taking on more Creda product SKU’s to their shower range in 2009.