10 March 2009
E.ON looking to take hold of the sustainable energy market
t2 studios was recently approached by E.ON to develop creative communication solutions to deliver enquiries and sales from businesses for their Sustainable Energy Solutions division.
The challenge was to turn E.ON Sustainable Energy Solutions into a brand that could stand apart and compete effectively in a crowded marketplace. A more clearly differentiated position was required, one that focused on creating long-term customer relationships and deeper emotional bonds to drive real loyalty.
We looked to develop a new positioning and communications style that set a new standard in the sustainable energy marketplace by tapping the partnership between E.ON and Ellen MacArthur, the world famous yachtswoman.