18 Mar 2011
t2 Studios wins competitive pitch
t2 Studios wins an appealing pitch to Westminster College in Cambridge
When Westminster College in Cambridge asked for agencies to pitch to win their “£7-million Appeal” campaign, we knew we could deliver what was needed. Ultimately, Westminster College agreed.
Westminster College is part of the United Reform Church and, although steeped in heritage and tradition, it needed to be brought into the 21st
century to accommodate the needs of a rapidly changing ministry and population. The planned changes at the college would require a budget of £7-million - and the funds would need to be raised for development to begin.
Our job, at t2 Studios Integrated Agency, was to custom create and design the campaign for the appeal, working with partners Smye Holland Associates
(Marketing and Communications) and photographer Martin Bird.
In addition to designing the appeal’s logo - a £ and a 7 together in the shape of a heart - we also created a strapline/positioning statement.
Once that was done, we produced the corporate guidelines and stationery for the appeal - as well as the appeal brochure, which outlines the goals of the appeal.
This campaign is in the early stages, so keep any eye on us as we move the campaign forward.
Contact t2 Studios
Integrated Agency to find out more…and discover what we can do for you.