Email marketing - newsletter to reduce bus queues | Article Creative Services Peterborough Cambridgeshire

Email Marketing

Email marketing is a very cost-effective way to increase revenue and build quality traffic to your website.

With our help, you can ensure your email marketing is inexpensive and delivers immediate results.

We can offer managed services for ‘permission based’ email marketing. Our team can handle initial creative concepts, campaign design, email template design, list management, bulk email shots and campaign reporting.

To support your campaigns we can create microsites, landing pages and data capture tools, anything to ensure the very best results. We’ll also provide incremental exports and imports from your database to keep your list completely up-to-date.

We consistently achieve fantastic results for our clients by producing targeted, personalised and timely emails, which your customers will want to interact with.

t2 Studios can also track responses, analyse results and build up an invaluable database of opt-in email contacts.

Let t2 Studios help you generate high response rates and create opportunities to cross-sell and up-sell through email marketing.

28 April 2010

Email marketing - newsletter to reduce bus queues

t2 Studios design agency and email marketing expertise combine to help ACIS

So there you are, waiting hours for the bus, and then three come along all at once.

Not any longer. Our client ACIS designs and delivers systems that help bus companies to manage routes and vehicles and which also provide real-time information to passengers about services. So the ‘three buses at a time’ experience can be consigned to history.

To help promote the benefits of its systems, ACIS needs to communicate to a whole range of people and organisations – bus companies, local authorities, government, bus passengers and others.

The company has asked t2 to help it with a number of activities to help improve its marketing communications.

For a start we are helping to introduce a new email newsletter. We are designing a template which ACIS can use by simply adding new stories and pictures for each issue.

There’s more to this than meets the eye – literally. What recipients see when they click on the email in their inbox depends upon things such as the email system and browser that they are using. We are helping ACIS to make sure that what ACIS sees is also what its customers are seeing.

We are also assisting ACIS with email delivery. We are providing a system that will help the company keep its database up to date, automatically send the email newsletters (personalised as appropriate) and give a full report on who read which stories. This will help ACIS to produce more relevant and more useful newsletters in future as it gets to understand its audience better with each issue.

In addition, we have been commissioned to produce a stand design which will give ACIS an eye-catching and cost-effective physical presence at trade exhibitions.

Maybe we could design it to look like a bus shelter?