Banner Ad Design
At t2 Studios, we can help you build brand awareness through online ad designs that generate a direct response.
When used in conjunction with other services that we offer such as pay per click, search engine optimisation and social media campaigns, banner ad design can generate a direct response.
We can provide you with a managed solution for your online advertising requirements. After identifying your objectives and carrying out research on your behalf, our team will come up with creative ideas with compelling calls to action.
Our skilled team can plan and buy advertising across a wide range of online media, with the ability to carefully target specific clusters, demographics and niche markets to reach your target audience. Overall we will ensure delivery of a highly targeted campaign to achieve an excellent return on your investment.
t2 Studios can provide sales generating or brand awareness campaigns, banner, button, skyscraper or rich media campaigns and original concepts. We can also give you carefully selected placements on targeted sites and competitor presence alongside activity review and real time tracking and reporting. Contact our experienced team at t2 Studios to discuss how to improve the efficiency and usability of your online presence.
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Internet Advertising
04 February 2009
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Some pay-per-click companies have grown substantially, some in just a few years turning from fledgling organisations to multi-billion pound operations. If they are this successful – then what they are doing must be really good!
In 1870 John Wannamaker said: “Half the money I spend on advertising is wasted. The trouble is…I don't know which half."
So what has changed?
The pay-per-click approach to on-line advertising has, if you believe the sales patter, added a new dimension to the marketing mix. Internet gurus talk of the liberation from the old cost-per-thousand to the new pay-per-click model.
Some pay-per-click companies have grown substantially, some in just a few years turning from fledgling organisations to multi-billion pound operations. If they are this successful – then what they are doing must be really good!
So does pay-per-click advertising really deliver? It was not that long ago that people were saying that on-line banner advertising was no good – having someone else’s advert on your website only added to your own credibility because it made it look like your site attracted high volumes of traffic. And when did you last read about an SME whose profits had tripled because of the on-line antics of its marketers?
I ask again what has changed?
Well….not much. Internet advertising should be considered alongside all other tactics in the marketing mix – but it can’t be seen as the ‘holy grail’ of advertising. We should treat it as we would any other activity and ask ourselves basic but fundamental questions before embarking on on-line promotions.
An interesting question though is what pay-per-click companies are actually doing to us rather than for us! How have they managed to go from zero to stock market heroes within a matter of years? They have a very effective sales model refining the same product time and time again and repackaging the whole experience regularly and creating demand. It doesn't sound that revolutionary to me!
So what’s next from the internet big boys? – pay-per-call of course!
Yes, you guessed it - the charge is based on a potential consumer calling you instead of when they click the link within the search environment. But the real “holy grail of advertising” is of course pay-per-sale!
Notes:
Article first release October 2005
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