Banner Ad Design
At t2 Studios, we can help you build brand awareness through online ad designs that generate a direct response.
When used in conjunction with other services that we offer such as pay per click, search engine optimisation and social media campaigns, banner ad design can generate a direct response.
We can provide you with a managed solution for your online advertising requirements. After identifying your objectives and carrying out research on your behalf, our team will come up with creative ideas with compelling calls to action.
Our skilled team can plan and buy advertising across a wide range of online media, with the ability to carefully target specific clusters, demographics and niche markets to reach your target audience. Overall we will ensure delivery of a highly targeted campaign to achieve an excellent return on your investment.
t2 Studios can provide sales generating or brand awareness campaigns, banner, button, skyscraper or rich media campaigns and original concepts. We can also give you carefully selected placements on targeted sites and competitor presence alongside activity review and real time tracking and reporting. Contact our experienced team at t2 Studios to discuss how to improve the efficiency and usability of your online presence.
|
SEO consultation for The Tile Experience ecommerce website selling tiling products
08 October 2009
-
Tiling products SEO consultation for The Tile Experience
Search Engine Optimisation is important to every e-commerce venture. As the primary method for exploring the internet, search engines provide an important point of contact where you can attract site traffic. Making sure that your website receives good organic listings on the world’s most popular search engines, and ensuring that your business is there for the very people who are looking for your products, is therefore critical.
At t2 Studios we make organic listings a top priority, which is why The Tile Experience approached us for an analysis of their e-commerce site www.tileexperience.co.uk which sells tiling products online. Looking to improve their search engine listings we analysed the newly launched website, and were able to offer some practical suggestions to improve their situation. Many of our solutions were simple things which could make a substantial impact and benefit your company as much as it could for The Tile Experience.
It is essential to be keyword-aware when considering the content of your website, as the copy plays a large part in determining its place in the search engine’s index. The more frequently a word or phrase is repeated on a page, the higher it is likely to be listed when those terms are searched. Therefore if “Wall Tile” is the most common phrase on your homepage, then the site is likely to appear when a user searches using “Wall Tile”. If this phrase is not relevant to your principal service then your copy needs to be reassessed, in order to include phrases which are. However, this must be done logically – simply repeating words such as “Wall Tiles, Wall Tiles, Wall Tiles…” will only reduce the quality of your page and drive users away, for that reason you would find your website’s listings deteriorate.
The same principle is important in making product titles search-friendly. For example, if a user is tiling their kitchen they may search for “microban grout” – this is therefore a relevant keyword phrase. A product title such as “Chocolate rapid set wall grout for up to 7mm, 5kg” is in danger of drawing consumers looking for “Chocolate rapid set”, which is more relevant to cookery than tiles. The page would attract more qualitative enquiries if changed to “Rapid Set Microban Wall Tiling Grout – Chocolate”, with measurements left to the specification. Changing product titles to remove elements which are unlikely to be searched, such as weights, and replacing this with key selling information, such as microban, will not only make your content more relevant to your consumers, but increase your listings as well.
Links should also use relevant keywords and be descriptive of the page they link to, as we are doing with this very article. Whether separated or integrated into the main copy, the words which are linked should describe the landing pages. A phrase such as “More info” is too generic, but replacing this with a product name would greatly improve the link’s relevancy. Descriptive links improve the user experience and are therefore highly rated by search engines, which assess the link name, as well as the URL and landing page, when determining its quality. The higher the quality, the better your potential page ranking. For this reason, special characters such as “&”, “+”, “?”, “%” etc., should be avoided in URLs and link names wherever possible. Each of these characters could be read as code and therefore effect a search engine’s interpretation of your site in a negative way.
Finding ways to increase your content is also a good idea. One simple way would be to move relevant copy from images and flash components into html text, where search engines will be able to scan them as content. There are many other steps which can be taken to improve e-commerce performance – too many to describe in this short article. Utilising site-maps to greater effectiveness, making your meta-titles more concise, establishing a customer database through e-newsletters, or employing an RSS feed, are all options which you could consider, so it’s worth taking a look at your website and asking the question… are we Search Engine Optimised?
Testimonial: www.tileexperience.co.uk
As a newcomer to e-commerce, www.tileexperience.co.uk knew our target audience and products very well, but had little idea as to how to maximise our efforts in promoting our site. The advice given by t2 Studios was invaluable, as we are now able to understand the process behind listings/searchwords, site content etc. As a result of this changes were implemented immediately, with an ongoing view to creating a more productive and successful website. Immediate changes made an increase of over 130% in unique visits, and our sales for the second trading month of the website were 500% up compared to month 1. In summary we are continuing to make changes for the benefit of the site based on advice given by t2 Studios and i can completely recommend the services of t2 Studios for helpful advice, in a format that is understandable and able to be actioned with very little additional training.
|
|