Branding and Marketing

Your brand is your company’s identity, its personality – and it is always working. At t2 Studios we ensure a brand’s longevity by building it on firm foundations.

Our dedicated team has the skills and experience to provide strategic planning and inspirational ideas. We can develop a brand that will deliver marketing objectives and – importantly – make it happen on time and to budget.

Whether you are interested in brand creation or renewal we can help you unlock the power of your brand.

Contact t2 Studios today and let us make your brand identity stand out from the crowd.
t2 asked to develop nationwide consumer product survey for Indesit and Hotpoint
08 April 2009 - As part of a brand and perceptions review, t2 were commissioned by Indesit and Hotpoint to manage an engagement programme with over 40,000 customers nationwide.
Indesit and Hotpoint are two brands renowned for quality products and excellent customer service. To maintain this reputation and better understand how individual products perform throughout their working life, t2 were asked to design and develop a customer survey that would deliver a quantitative analysis on the experience of using Hotpoint and Indesit products for over 40,000 registered customers.

Our primary objective was to maximise response rates, so the survey was developed in-line with a ‘free appliance’ competition and also utilised variable data print technology to rebrand the questionnaire and swap product photography according to the products that each customer already owned. By personalising content in this way, we effectively engaged with consumers by only presenting relevant information to them.

The campaign has been mailed to over 40,000 Indesit and Hotpoint customers with an automated response mechanism in place to handle replies over the next four weeks.
 
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