Branding and Marketing
Your brand is your company’s identity, its personality – and it is always working. At t2 Studios we ensure a brand’s longevity by building it on firm foundations.
Our dedicated team has the skills and experience to provide strategic planning and inspirational ideas. We can develop a brand that will deliver marketing objectives and – importantly – make it happen on time and to budget.
Whether you are interested in brand creation or renewal we can help you unlock the power of your brand.
Contact t2 Studios today and let us make your brand identity stand out from the crowd.
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Cannon Cookers look to t2 to help build better relationships with their customers
08 May 2009
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Over the years Cannon has learnt a lot about what real cooks demand. To help build better relationships with their customers, Cannon asked t2 to look at their ‘in the box’ literature to increase product registrations.
Cannon has a strong reputation for making cookers that mean business; stylish, hard-working and packed with practical, useful features designed to bring out the best in every cook.
Our initial research showed that a Cannon customer is passionate about cooking and demands the very best tools. So, we looked to develop a 'registration' campaign that was uncomplicated and encouraged customers to sign-up for further information on high performance kitchen accessories that meet all the needs of the modern kitchen and give perfect results every time.
The campaign started with 'care' literature inserted with every new product to encourage customers to sign up to the 'Cannon' care programme. Once registered, users receive useful information via direct mail and e-mail on Cannon accessories, spares, extended warranties and even recipes - ensuring maximum customer satisfaction and increased revenue.
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