Advertising and Design
t2 Studios offers a variety of advertising and design services.
Our teams relish the opportunity to be challenged and produce a final outcome that has real creative impact and goes above and beyond our client’s brief.
From devising branding and marketing strategies and designing exhibition and point of sale displays, to the different ways we can enhance the impact of your brand through graphic design, t2 Studios can meet your specification and your budget.
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Online data capture – it takes two
08 May 2010
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Design and advertising agency t2 Studios Improve user experiences with dynamic forms that meet government-mandated accessibility requirements and integrate with back-end systems.
Sometimes you need to do more than just get people to look at your website. Sometimes you need them to supply you with information.
That, of course, is real communication – a two way process. It is what the web is supposed to be all about.
There are a number of ways of obtaining information from a website visitor. We’ve used most of them over the years.
If all you want is a name and email address, or if the information can be supplied by ticking a series of boxes, it can easily be integrated into your website.
When the data you want is more complex, though, and maybe the website visitor won’t readily have it to hand, you need something different. That ‘something different’ could well be a dynamic pdf form.
That’s what we created for our client Smye Holland Associates. It needed an online employment application form to add to a website. The pdf format was ideal because it is almost universally accessible to computer users.
The form we designed can be downloaded from the website to the visitor’s own computer, completed and then returned at the touch of a button (because we built in an email response mechanism). Users can start work on it, save it half-completed while they go to dig our their exam results or put together references, maybe, then come back to the form and carry on from where they left off.
The form has all the usual questions about employment history but it also has some ‘forced logic’ – depending upon the answers to some questions (eg, about citizenship) other questions appear or disappear. It also includes compulsory fields without which the form just cannot be returned.
The system is swift, secure and environmentally friendly – in fact, all the things that a paper-based system using conventional mail is not.
Smye Holland Associates has been delighted with it. So that’s one successful job application we have completed.
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