print4tomorrow.co.uk
t2 studios integrated agency incorporates two independent digital print services, print4tomorrow and manuals2go, which between them are sure to provide all your digital print requires.
About print4tomorrow
print4tomorrow is a high quality digital printers based in Peterborough, Cambridgeshire, providing short run digital print and printing solutions to the UK. Offering fast turnaround (often 24hr turnaround), print4tomorrow delivers great value short run print nationwide next day delivery service.
With no minimum orders and free printed proofs, print4tomorrow offer everything from postcards to leaflets, flyers to booklets, posters to reports, invitations to greeting cards and brochures to business cards, plus direct mail, variable data and excellent design solutions.
print4tomorrow also specialises in Web to Print (or web2print), a faster, easier and cheaper way to order print material online. Allowing you to amend proof and print your desired product, creating that vital link between online content and commercial print production.
Use print4tomorrow’s digital printing service to help promote your business's events, services and products with high quality digitally printed materials.
About manuals2go
You will always get the very best manual printing service at manuals2go.
manuals2go prides itself on excellence and affordability across the professional print services it supplies. Whatever manuals you need, our in-house digital presses and experienced staff ensure you receive unbeatable quality at competitively low prices - every time! .
Digital printing is an ideal solution for producing manuals, personalised training course materials and books with nominal waste.
With a full range of print finishing services at our disposal, we pride ourselves on the quality presentation of your project.
Choose from our 2 exceptional manual print-on-demand services:
manuals2go ‘Next Day Service’
manuals2go ‘Short Run Service’
web2print – Online Print Management
print4tomorrow introduces the incredible Online Print Management System otherwise known as web2print or web to print.
The print4tomorrow Online Print Management System (web2print or web to print) allows you to manage your organisation’s printing – ensuring consistent use of your logo and corporate design standards whilst assisting in minimising print expenditure.
With designs for all your standard literature and stationery held on our secure servers and by logging on to your own dedicated web portal, printed materials can be updated, proofed and promptly ordered directly online and often – remarkably - delivered the next working day.
You can also easily and simply change variable data on selected items and order them instantly. The system is fast, flexible and benefits you by reducing the demands on your time yet provides you with total control over everything that is printed.
This sophisticated technology (web2print or web to print) is ideal for the production of short run printing, alleviating storage issues and meaning no more mouldering boxes of out of date literature lurking in the corner of your office. However should you have the requirement for a large print order the remarkable system also allows documents to be sent to lithographic or wide format printers.
Giving you absolute control over your printing requirements.
For further information please see the web2print (web to print) brochure or contact us on 01733 313 166 or mail@print4tomorrow.co.uk.
|
SEO consultation for The Tile Experience ecommerce website selling tiling products
08 October 2009
-
Tiling products SEO consultation for The Tile Experience
Search Engine Optimisation is important to every e-commerce venture. As the primary method for exploring the internet, search engines provide an important point of contact where you can attract site traffic. Making sure that your website receives good organic listings on the world’s most popular search engines, and ensuring that your business is there for the very people who are looking for your products, is therefore critical.
At t2 Studios we make organic listings a top priority, which is why The Tile Experience approached us for an analysis of their e-commerce site www.tileexperience.co.uk which sells tiling products online. Looking to improve their search engine listings we analysed the newly launched website, and were able to offer some practical suggestions to improve their situation. Many of our solutions were simple things which could make a substantial impact and benefit your company as much as it could for The Tile Experience.
It is essential to be keyword-aware when considering the content of your website, as the copy plays a large part in determining its place in the search engine’s index. The more frequently a word or phrase is repeated on a page, the higher it is likely to be listed when those terms are searched. Therefore if “Wall Tile” is the most common phrase on your homepage, then the site is likely to appear when a user searches using “Wall Tile”. If this phrase is not relevant to your principal service then your copy needs to be reassessed, in order to include phrases which are. However, this must be done logically – simply repeating words such as “Wall Tiles, Wall Tiles, Wall Tiles…” will only reduce the quality of your page and drive users away, for that reason you would find your website’s listings deteriorate.
The same principle is important in making product titles search-friendly. For example, if a user is tiling their kitchen they may search for “microban grout” – this is therefore a relevant keyword phrase. A product title such as “Chocolate rapid set wall grout for up to 7mm, 5kg” is in danger of drawing consumers looking for “Chocolate rapid set”, which is more relevant to cookery than tiles. The page would attract more qualitative enquiries if changed to “Rapid Set Microban Wall Tiling Grout – Chocolate”, with measurements left to the specification. Changing product titles to remove elements which are unlikely to be searched, such as weights, and replacing this with key selling information, such as microban, will not only make your content more relevant to your consumers, but increase your listings as well.
Links should also use relevant keywords and be descriptive of the page they link to, as we are doing with this very article. Whether separated or integrated into the main copy, the words which are linked should describe the landing pages. A phrase such as “More info” is too generic, but replacing this with a product name would greatly improve the link’s relevancy. Descriptive links improve the user experience and are therefore highly rated by search engines, which assess the link name, as well as the URL and landing page, when determining its quality. The higher the quality, the better your potential page ranking. For this reason, special characters such as “&”, “+”, “?”, “%” etc., should be avoided in URLs and link names wherever possible. Each of these characters could be read as code and therefore effect a search engine’s interpretation of your site in a negative way.
Finding ways to increase your content is also a good idea. One simple way would be to move relevant copy from images and flash components into html text, where search engines will be able to scan them as content. There are many other steps which can be taken to improve e-commerce performance – too many to describe in this short article. Utilising site-maps to greater effectiveness, making your meta-titles more concise, establishing a customer database through e-newsletters, or employing an RSS feed, are all options which you could consider, so it’s worth taking a look at your website and asking the question… are we Search Engine Optimised?
Testimonial: www.tileexperience.co.uk
As a newcomer to e-commerce, www.tileexperience.co.uk knew our target audience and products very well, but had little idea as to how to maximise our efforts in promoting our site. The advice given by t2 Studios was invaluable, as we are now able to understand the process behind listings/searchwords, site content etc. As a result of this changes were implemented immediately, with an ongoing view to creating a more productive and successful website. Immediate changes made an increase of over 130% in unique visits, and our sales for the second trading month of the website were 500% up compared to month 1. In summary we are continuing to make changes for the benefit of the site based on advice given by t2 Studios and i can completely recommend the services of t2 Studios for helpful advice, in a format that is understandable and able to be actioned with very little additional training.
|
|