Over the years Cannon has learnt a lot about what real cooks demand. To help build better relationships with their customers, Cannon asked t2 to look at their ‘in the box’ literature to increase product registrations.
Cannon has a strong reputation for making cookers that mean business; stylish, hard-working and packed with practical, useful features designed to bring out the best in every cook.
Our initial research showed that a Cannon customer is passionate about cooking and demands the very best tools. So, we looked to develop a 'registration' campaign that was uncomplicated and encouraged customers to sign-up for further information on high performance kitchen accessories that meet all the needs of the modern kitchen and give perfect results every time.
The campaign started with 'care' literature inserted with every new product to encourage customers to sign up to the 'Cannon' care programme. Once registered, users receive useful information via direct mail and e-mail on Cannon accessories, spares, extended warranties and even recipes - ensuring maximum customer satisfaction and increased revenue.