Email marketing - newsletter to reduce bus queues | Online Strategy and Consultation Creative Services Peterborough Cambridgeshire

Online Strategy and Consultation

At t2 Studios, our in-depth knowledge of web technologies allows us to provide practical solutions that work both commercially and technically.

We can provide designs that work for the web, create W3C standards compliant code and adhere to standards such as PCI (credit card industry security initiative) and Web 2.0.

Our expertise is more than just technology. We analyse your business needs and advise accordingly. We understand the business processes behind operating a successful website and examine these issues closely as part of our consulting process. We help you examine how your website will integrate with and complement your overall business.

A well-managed pay per click (PPC) advertising campaign is an invaluable form of online marketing as listings are upfront and visible. t2 Studios can put you in touch with your potential customers - people who have specifically searched for the products or services that your company offers.

We can manage pay-per-click campaigns on social networking sites such as Facebook, as well as all the major search engines such as Google, Yahoo!, MSN, Ask.com and AOL.

t2 Studios' team of Google Accredited Professionals achieves maximum conversion rates whilst managing campaigns across a wide range of market sectors. Whether it is a UK or worldwide campaign, t2 Studios can help, whatever your budget.

The web analytics system we use allows us to analyse the effectiveness of your website such as where your users are coming from, what pages they’re visiting the most, how long they’re spending on your site and what the conversion rates are.

Analysing the effectiveness of your marketing in this way we can obtain the best return on investment possible – taking this information on board and feeding it back through continuous assessment.

Contact t2 Studios and let us help you plan a practical online strategy.

28 April 2010

Email marketing - newsletter to reduce bus queues

t2 Studios design agency and email marketing expertise combine to help ACIS

So there you are, waiting hours for the bus, and then three come along all at once.

Not any longer. Our client ACIS designs and delivers systems that help bus companies to manage routes and vehicles and which also provide real-time information to passengers about services. So the ‘three buses at a time’ experience can be consigned to history.

To help promote the benefits of its systems, ACIS needs to communicate to a whole range of people and organisations – bus companies, local authorities, government, bus passengers and others.

The company has asked t2 to help it with a number of activities to help improve its marketing communications.

For a start we are helping to introduce a new email newsletter. We are designing a template which ACIS can use by simply adding new stories and pictures for each issue.

There’s more to this than meets the eye – literally. What recipients see when they click on the email in their inbox depends upon things such as the email system and browser that they are using. We are helping ACIS to make sure that what ACIS sees is also what its customers are seeing.

We are also assisting ACIS with email delivery. We are providing a system that will help the company keep its database up to date, automatically send the email newsletters (personalised as appropriate) and give a full report on who read which stories. This will help ACIS to produce more relevant and more useful newsletters in future as it gets to understand its audience better with each issue.

In addition, we have been commissioned to produce a stand design which will give ACIS an eye-catching and cost-effective physical presence at trade exhibitions.

Maybe we could design it to look like a bus shelter?