Search Engine Optimisation (SEO)

The team at t2 Studios can develop a SEO strategy to deliver real results.

We take time to understand the specific circumstances and requirements of your business before setting up measurable goals and tailoring an SEO campaign to specifically suit your business.

Let us optimise your use of descriptive links, keywords, site maps, RSS feeds and implement new concise materials into the text of your website.

We can ensure your website receives good organic listing on the world’s most popular search engines and ensure your business is focused geographically, therefore seen by the very people who are actually in the market for your products or services.

Once we have implemented a campaign, we conduct a detailed review to measure its performance against your goals, revising the campaign if necessary for the next phase.

Contact t2 Studios to see how we can develop a search engine optimisation campaign to suit your budget.
Google reiterates the importance of knowing your web hosting package when trying to maximise search engine listings…
09 June 2009 - Google webmasters blog confirms the importance of server country location when considering search engine results.

Common sense seems to have prevailed and could help the way businesses view their online budgeting.

It has often been the case that companies will look to outsource the hosting element of their online presence to take advantage of the cost reductions available via cheap regional or international hosting providers that have a "stack it high sell it cheap" business model. This often results in servers being installed in countries outside of your geographic marketplace where datacentre development is cheaper. Unfortunately, this also means that your site can be given an IP address outside your country of trade. 

So what does this mean for your business?
 
Google have confirmed that search engine website rankings are directly affected by the localisation of your web site's IP Number. For example, the IP number for www.t2studios.net is 217.148.32.220 and this is localised for the UK – it will therefore get best listings on Google.co.uk as apposed to Google.com or any other of the global search pages.
 
For best ranking results, the IP number for a company that trades in the UK should always be registered within the UK. This sounds obvious but there a large number of UK companies with a .com domain name and hosting space outside the UK that receive considerable traffic and very few sales – mainly because they are getting traffic from countries that won’t buy their product.

Alternatively, if you are UK based but most of your trade is in Europe you should look to work with a hosting provider that can support multiple international IP addresses and make sure you get the right listings on the right search engines.

If you need any help just get in touch.
 
Jay Hill added this article | Permalink Article 46