Web and Multimedia Design
t2 Studios offers a variety of services in web and multimedia design.
Our technical knowledge can help you maximise the impact of your brand on the internet.
From designing banner ads and websites to devising content management systems, social media and ecommerce strategies – and everything in between – t2 Studios can help improve the content and impact of your online presence.
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Email marketing - newsletter to reduce bus queues
28 April 2010
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t2 Studios design agency and email marketing expertise combine to help ACIS
So there you are, waiting hours for the bus, and then three come along all at once.
Not any longer. Our client ACIS designs and delivers systems that help bus companies to manage routes and vehicles and which also provide real-time information to passengers about services. So the ‘three buses at a time’ experience can be consigned to history.
To help promote the benefits of its systems, ACIS needs to communicate to a whole range of people and organisations – bus companies, local authorities, government, bus passengers and others.
The company has asked t2 to help it with a number of activities to help improve its marketing communications.
For a start we are helping to introduce a new email newsletter. We are designing a template which ACIS can use by simply adding new stories and pictures for each issue.
There’s more to this than meets the eye – literally. What recipients see when they click on the email in their inbox depends upon things such as the email system and browser that they are using. We are helping ACIS to make sure that what ACIS sees is also what its customers are seeing.
We are also assisting ACIS with email delivery. We are providing a system that will help the company keep its database up to date, automatically send the email newsletters (personalised as appropriate) and give a full report on who read which stories. This will help ACIS to produce more relevant and more useful newsletters in future as it gets to understand its audience better with each issue.
In addition, we have been commissioned to produce a stand design which will give ACIS an eye-catching and cost-effective physical presence at trade exhibitions.
Maybe we could design it to look like a bus shelter?
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